Debatt
John Strand, Strand Consult. (Bilde: Bjørn Veseth)

Ti trender på kontantkortmarkedet

Kontantkortmarkedet har knapt sett strategisk utvikling siden lanseringen av de første kortene for mange år siden. Dette til tross for at mange operatører har en kundebase dominert av kontantkortkunder, skriver teleanalytiker John Strand.

Even though by far the largest part of many mobile operators' customer bases are today using prepaid products, the prepaid market has hardly developed strategically since the launch of the very first prepaid products many years ago. After the merger between Orange and T-Mobile was approved, the UK mobile market is facing a paradigm shift, a shift where MVNOs will play a central role in the battle to attract and retain the most number of customers, in the most cost. Even though by far the large

Forsiden akkurat nå

Til toppen