Debatt

Segmentert mobilmarked må ha mange aktører

Mobiloperatørene må ha et bredt utvalg av tjenestetilbydere på sine mobilnett om de skal klare å dekke et stadig mer segmentert marked. Det er viktig at nettoperatørene ikke selv legger strategier for segmentering fopr å eliminere visse typer tjenestetilbyderee, skriver John Strand i denne kommentaren

It is critical for MNOs (Mobile Network Operators) to develop product offerings for each customer segment. In the current competitive environment, this is the best way to achieve high market share. But in a market with many segmented mobile providers already, MNOs needto focus on addressing all customer segments. In doing so, they should exploit the new possibilities that the growing segmentation of the market offers. This includes, among other things, ensuring that as many segments a

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