Debatt
John Strand, Strand Consult. (Bilde: Bjørn Veseth)

Nykommer har forandret markedet for alltid

Den franske mobiltilbyderen Free Mobile trengte bare dager på å forandre det franske mobilmarkedet for alltid, skriver Strand Consult. Les analysen av nykommerens suksessfylte fremgangsmåte.

The 10th of January 2012 is a date that will enter the annals of French mobile history. That was when Free Mobile launched in France using an identical strategy to the strategy being used by number of very successful MVNOs across Europe. For our analysts at Strand Consult, the recent events in France come as no surprise at all. Strand Consult has been analysing the mobile industry for the past 17 years and advising market players on how to optimise existing mobile strategies and create innovati

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