Debatt

MVNOer tjener best på iPhone

Mobilkunder som har kjøpt iPhone med bindingstid kan spare mye penger på å bytte, så snart bindingtiden er over, til en MVNO som kun leverer et sim-kort og lave priser på mobilt bredbånd, skriver John Strand i denne kommentaren.

A number of European MVNOs have chosen to focus on the iPhone segment using the strategy: "Bring your own iPhone and we will give you cheap traffic". The philosophy behind this strategy is to offer customers the best deal, when customers are looking for a SIM-only solution. Many of these players have been marketing themselves via aggressive PR, telling potential customers that they cannot offer cheap iPhones, but that they instead have the market's best prices on voice, SMS and data.   On a m

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