Debatt

Mobilprodusentene må endre markedsstrategi

Skal telefonprodusentene kunne jobbe med mikrosegmentering, må de ha inngående kjennskap til mobilmarkedet. Den viktigste forutsetningen er at de utvikler større forståelse for forbrukernes smak og behov, skriver Strand Consult i denne kommentaren.

Understanding the market is necessary if the handset manufacturers are to develop mobile handsets that suit the many different micro segments, as the handset market and handset manufacturers are moving away from developing mass-market mobile handsets to developing segmented handsets - from no customisation to mass customisation. There will therefore be a far greater focus on the customer on the future mobile market, than there is today, where the mobile sector is generally more focused on tech

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