Mobiloperatørene må satse på flere merkevarer

Skal mobiloperatørene lykkes, må de ha en strategi hvor de satser på flere merkevarer samtidig.

Companies such as Vodafone, T-Mobile, Orange and Telefonica that believe they can continue to use a single brand to service all their customers, will need to re-evaluate their brand strategy In the early days, all mobile operators believed that they could service all their customer segments across multiple countries using one single brand - in the same way that some religions hope that they will one day convert the whole world's population to their belief. Back in the 1990s, a number of large

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