Debatt

Mister mobilprodusentene navnet?

Hvem kommer til å brande fremtidens mobiltelefoner? Spørsmålet er om framtidens håndsett vil bære navnet Nokia, SonyEricsson eller Motorola, eller om de heller vil hete Nike, Disney eller MTC - eller en kombinasjon, spør John Strand i Strand Consult.

Will handset manufacturers loose their brand? An increasing number of MNOs are trying to differentiate themselves to their competitors by using branded mobile handsets. There are two types of branded mobile handsets: • MNO branded mobile handsets • Co-branded MNO mobile handsets The MNO branded mobile handsets only have the MNO’s brand name/logo on the handset while the co-branded MNO mobile handsets have both the handset manufacturers and the MNO’s brand name on the handset. On

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