John Strand, Strand Consult. (Bilde: Bjørn Veseth)

Iphone ingen tiltrekningsmagnet

Mange er av den oppfatning at Iphone er et attraktivt redskap når man vil tiltrekke seg nye kunder. Vi kan dokumentere at dette er feil, skriver teleanalytiker John Strand.

Many people believe that the iPhone is an effective tool to attract new customers for those operators selling the phone. Our analyses show that the PR people that have put forward these allegations know more about writing than they do about figures. You really do not need to use advanced maths to prove that the iPhone is not a magnet that attracts new customers and that it does not help increase an operator’s market share. Where are the customers coming from? When you examine the figures i

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