John Strand, Strand Consult. (Bilde: Bjørn Veseth)

Dropp kontantkortene

Den første mobiloperatøren kan øke ebitda-marginen med 3-5 prosent, hvis de dropper kontantkortene, hevder teleanalytiker John Strand.

Strand Consult has had two employees assigned on a large research project for the past two years. The main purpose of the project was to examine whether mobile operators can optimise their prepaid business case - thereby benefiting both their customers and shareholders. Our analysis of thecosts an operator has on producing, marketing, distributing and selling airtime via prepaid scratch cards shows that operators easily use between 18 and 27% of their scratch card revenue to cover both the cos

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